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Convictional
Convictional, the B2B trade-enablement and dropship network that connects retailers and suppliers, ends all platform access; integrations and inventory syncing stop and customers must export their data
left 27 Aug 2026
Quick answers
- Is it true that Convictional shuts down its B2B trade platform?
- Yes — and the date has already passed (27 Aug 2026). Convictional is a B2B trade-enablement network: it lets retailers onboard dropship and wholesale suppliers and automates the order, catalogue, and live-inventory syncing between them, with suppliers connecting via API, EDI, CSV, or SFTP and pre-built connectors for Shopify, Shopify Plus, Magento, BigCommerce, and WooCommerce.
- When did it take effect?
- 27 Aug 2026 (already passed). Verified against the vendor's own announcement.
- What should I use instead?
- Export first.
What this means for you
Convictional is a B2B trade-enablement network: it lets retailers onboard dropship and wholesale suppliers and automates the order, catalogue, and live-inventory syncing between them, with suppliers connecting via API, EDI, CSV, or SFTP and pre-built connectors for Shopify, Shopify Plus, Magento, BigCommerce, and WooCommerce. Founder Roger Kirkness has announced the company is winding down, citing insufficient product-market fit rather than a lack of runway. The announcement states the last day of platform access is 27 August; because access is still live now, that is 27 August 2026. On that date the platform stops: any retailer or supplier that routes dropship or wholesale orders through Convictional, or depends on its live inventory feeds and pre-built e-commerce connectors, loses that automation and the connection between their systems. This is a full service shutdown, not a feature removal — there is no reduced tier to fall back to.
Where to go
Export first. Convictional has given customers access to download their data and points to a Migration FAQ for the export procedure; do that well before 27 August 2026, because access ends that day. Then re-establish the supplier/retailer connections elsewhere: move to another dropship / B2B trade-automation network, or replace the automation with direct EDI or API integrations to each trading partner. Whichever path you choose, budget time to re-map product catalogues and re-test inventory and order syncing before the cutoff, since orders in flight after that date will not move through Convictional.
- Another dropship / B2B trade-automation network (e.g. Modern Dropship, Logicbroker, CommerceHub/Dsco, SPS Commerce) — evaluate against your connectors and partners
- Direct EDI or API integrations between each retailer and supplier
- Your e-commerce platform's native supplier/dropship apps (Shopify, BigCommerce, etc.)
Convictional, the B2B trade-enablement and dropship network, is shutting down. In an official announcement, founder Roger Kirkness says the company is winding the business down — not for lack of runway, but for lack of enough product-market fit around its mission. The last day of platform access is 27 August 2026.
What Convictional does makes the shutdown matter to a specific group. It sat between retailers and their suppliers, automating dropship and wholesale trade: retailers used it to onboard brands and pull in product catalogues and live inventory without holding stock, and suppliers connected through it via API, EDI, CSV, or SFTP, with pre-built connectors for Shopify, Shopify Plus, Magento, BigCommerce, and WooCommerce. The company raised a $40M round in 2022 to automate B2B trade and replace legacy EDI. If your store or your supply side runs orders, catalogue updates, or inventory syncing through Convictional, that connection stops working on the cutoff date.
This is a complete service shutdown, so there is no lighter plan to drop down to — the calendar item is a hard migration with a date. Convictional has opened data export and points customers to a Migration FAQ; the first task is to download everything you need well before 27 August, because access ends that day.
After that, the trade connections have to live somewhere else. The two realistic paths are moving to another dropship / B2B trade-automation network, or replacing the automation with direct EDI or API integrations to each trading partner. Both take setup and testing — catalogue mapping, inventory sync, order routing — so the safe move is to start now rather than in the final week, and to make sure nothing important is still trying to route through Convictional after the 27th.
Entry changelog
- — last reviewed.
- — Entry created from Convictional's official shutdown announcement. The announcement states the last day of platform access as "August 27th" without a year; since the platform is still live as of 11 August 2026, the date is 27 August 2026 (the site copyright also reads 2026). Product description cross-checked against Convictional's own site and 2022 funding coverage.
- — Cutoff date reached. Status set to passed: 27 August 2026 is the stated last day of platform access. Date re-verified against the official shutdown announcement the day of the cutoff (still listed).
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